The British retail company, John Lewis, is well known for it's extremely touching series of Christmas ads.
Each year around Christmas, they release their annual advertisement, which over the years has become rather famous for being a real tear-jerker. Though not exactly sad, this year's edition is still making an impression on viewers everywhere.
The advertisement has lots of people laughing out loud, but just as in previous years, this year's edition is also intended to raise money for a very serious cause.
Each year, John Lewis picks a different worthy cause to donate to, and this year, that cause was The Wildlife Trusts, which is referenced in the story of Buster the boxer.
Take a look:
Bridget, Buster's human sister, has been given a trampoline for Christmas. It's the night before Christmas, and a group of wild animals, namely a badger, a squirrel, two foxes, and a hedgehog, find the trampoline and enjoy it themselves, all while poor Buster can only watch them from the window.
Even though the moral element isn't present this year like it was in previous years' ads, such as "Man on the moon," John Lewis has hope that the slightly amusing approach will still gain attention and support for British wildlife (as represented by these cute critters).
"Each year we work with a charity which fits our ad, and we hope this year's campaign will encourage more children to discover a love of British wildlife and encourage support of the Wildlife Trusts," said customer director at John Lewis, Craig Inglis.
Ten percent of all sales of the plush toy versions of the animals present in the ad, which, by the way, are already available for sale in retail stores and online, will be donated to The Wildlife Trust.
"The Wildlife Trusts believe that everyone should have the opportunity to experience the joy of wildlife and wild places in their daily lives, so John Lewis putting some of our most beautiful British wild animals at the center of their Christmas advert and making The Wildlife Trusts their charity of choice this Christmas is great news," said Stephanie Hilborne, the Chief Executive of The Wildlife Trusts. "With this support, we will be able to inspire thousands more children about the wonders of the natural world."
What did you think about this sweet commercial and it's purpose for being aired?
Let us know in the comments below and please make sure to 'SHARE' this adorable video with family and friends.
Everyone loves a good laugh, so let's spread the smiles!